Edworking is a unified platform designed for freelancers, project managers, and small businesses looking to streamline communication, project management, and task collaboration. Offering a range of tools—task and file management, real-time chat, and video calls—Edworking aims to replace the need for multiple apps, enabling teams to enhance productivity and focus on essential tasks. Before partnering with us, Edworking had minimal organic visibility and relied heavily on paid traffic and direct engagement to attract new users.
Client
Edworking
Expertise
Research
Strategy
Implementation
Operations
Year
2021 - Present
Challenges
- Creating a Foundation for Organic Traffic - With no baseline traffic, our first priority was to establish an SEO-friendly site structure and launch keyword-rich landing pages that introduced Edworking’s features.
- Addressing Diverse Buyer Personas - The Edworking platform serves multiple audience segments, including freelancers, small businesses, and startups. We needed to craft unique, solution-oriented landing pages that resonated with each persona while addressing their specific needs and pain points.
- Achieving Non-Branded Keyword Visibility - Gaining visibility for non-branded, high-traffic keywords in a competitive field was essential. This required meticulous keyword research and prioritizing content that could rank for relevant search queries early on.
- Implementing Multi-Language Content - To reach an international audience, we needed to produce content in multiple languages. This would allow Edworking to expand its reach and attract traffic from non-English-speaking markets.
- Building Domain Authority - With a new site, building domain authority was critical. To achieve this, we implemented a gradual link-building strategy to secure high-quality backlinks and improve Edworking’s domain rating, making the site more competitive in search results.
- Gaining New Users - One of the most crucial KPIs for Edworking was to increase the number of users adopting the app. This necessitated not just driving traffic to the site but converting that traffic into active users. We faced the challenge of ensuring that the website effectively communicated the app's value proposition and motivated visitors to sign up.
Solution
- Unified Strategy
A clear and cohesive digital strategy that aligned SEO, content, and UX design, tailored to boost Edworking’s visibility and meet user needs. - Scalable Content
A multi-language blog strategy and solution-oriented pages that drove consistent, relevant traffic from both branded and non-branded searches. - Technical and UX Enhancements
Site optimizations that improved search engine visibility and user experience, enabling seamless navigation for new and returning visitors. - Conversion-Focused Design
Landing pages and content structured to effectively communicate Edworking's value proposition, encouraging visitors to sign up and try the app. - Consistent Link-Building
A steady approach to link-building that strengthened Edworking’s domain rating and competitive position.
Results
- 220% Organic Growth Y-O-Y
- 28,000 Users From 100 users in total in July 2021 to more than 28,000 today
- Increase in Daily New Users From less than 5 to approximately 100 a day
