Digital Transformation in Hospitality Furniture Design: A Quick N’ Dirty Success Story of Creative Design

In just three months, Creative Design’s digital presence evolved from visibility to performance. A 14% increase in non-branded traffic, 50 new keyword rankings, and a 150% surge in website quote requests redefined how the brand attracts and converts leads. Through targeted SEO, analytics refinement, and digital advertising optimization, we built a system that drives measurable impact. Qualified leads increased by nearly 20%, reinforcing a smarter, data-driven approach that delivers sustained business growth.

Creative Design is a Croatian company specializing in the production of high-quality designer furniture for the hospitality industry. With a modern manufacturing facility and a diverse product range, they are a trusted partner for hotels, apartments, and restaurants. However, before collaborating with us, their digital presence was minimal, and key business processes were not leveraging the potential of digital tools.

Client

Creative Design

Expertise

Analytics
SEO Optimization
Performance Ads Marketing
Content Strategy
UX

Year

2024 - Present

Challenges

  • Despite being a leading name in Croatia's hospitality furniture industry, Creative Design faced several challenges in its digital presence. While the brand enjoyed strong recognition and visibility among its loyal audience, organic performance for non-branded keywords was significantly underperforming. This limited their ability to attract new audiences and capitalize on broader market opportunities.
  • Lack of Data-Driven Insights
    Without a digital analytics setup, Creative Design had no reliable way to measure performance or make informed decisions. The absence of GA4 and tracking systems left them in the dark regarding key metrics like user behavior, conversion paths, and overall campaign effectiveness. This lack of visibility hindered their ability to refine marketing efforts or assess ROI.
  • Ineffective Advertising Strategies
    The advertising campaigns lacked optimization due to the absence of tools like Meta Pixel and Google Ads conversion tracking. This led to imprecise audience targeting, inefficient spending, and an inability to retarget high-potential users effectively. Campaigns relied on estimation rather than actionable data, resulting in missed opportunities.
  • Technical Barriers to SEO
    The website faced significant technical issues that hindered its ability to rank effectively in search engines and deliver a seamless user experience. A missing sitemap and disorganized internal linking structure made it difficult for search engines to crawl and index key pages. Additionally, category and product pages were not optimized for competitive keywords, resulting in poor rankings for valuable search terms. Performance inefficiencies, such as duplicate content and slow page load times, further compounded the problem, limiting both visibility and user engagement. These challenges need to be addressed to unlock the site’s full SEO potential.
  • Underdeveloped Content Strategy
    Creative Design’s website lacked depth and variety in its content, leaving users without the necessary information to make decisions. This absence of engaging and educational content meant the site:
    - Missed the opportunity to guide users through the buying journey.
    - Failed to rank for non-branded keywords, particularly in high-value product categories.
    - Struggled to compete with other industry leaders offering rich content and resources.
  • Fragmented User Journeys
    The absence of dedicated landing pages for campaigns disjointed user journeys. Ads drove traffic to generic pages that didn’t align with user intent, leading to higher bounce rates and reduced engagement.

Solution

  • Advanced Analytics Setup
    To establish a strong data foundation, we implemented GA4 with Consent Mode v2, ensuring compliance with GDPR while preserving data accuracy for analytics and campaign optimization. Custom data layers were developed to track the full user funnel, tailored to Creative Design’s unique needs, capturing key interactions like inquiries and product page engagement.
    Meta Pixel and Google Ads conversion tracking was seamlessly integrated, leveraging the consent framework to enable precise targeting and remarketing without compromising user privacy. Key events and goals, such as engagement with optimized category pages and conversions on newly created landing pages, were set up to provide actionable insights. This advanced analytics setup gave Creative Design a clear understanding of its digital performance, enabling data-driven decisions that directly supported growth and campaign effectiveness.
  • Technical SEO Optimizations
    To address the technical challenges impacting search performance, we introduced a sitemap to improve crawlability and ensure search engines indexed all critical pages. Internal linking was optimized to guide both users and search engine bots through key product and category pages. On-page SEO improvements, including metadata optimization and the addition of high-value keywords, helped these pages rank more competitively for non-branded search terms. Duplicate content and slow load times were also resolved, ensuring a seamless user experience and improved search visibility.
  • Content Strategy and Landing Pages
    A targeted content strategy was developed to provide value to users at every stage of their journey. We created new, optimized category descriptions to improve organic rankings and user engagement while enhancing internal linking for better site navigation. Dedicated landing pages, such as one for architects and another for the showroom, provided tailored experiences that aligned with specific campaign objectives. These efforts not only drove traffic but also helped guide potential customers toward conversion.
  • Performance Marketing Overhaul
    The advertising strategy was overhauled to align with the new analytics and content frameworks. Campaigns on Meta and Google Ads were rebuilt with advanced targeting strategies, supported by a newly implemented budget tracker. This ensured optimal allocation of ad spend. Remarketing campaigns were enhanced by leveraging data from the new analytics setup, effectively re-engaging high-intent users.
  • Real-Time Dashboard Implementation
    A custom dashboard was created to consolidate all key performance metrics, including website traffic, conversion rates, campaign performance, and SEO improvements. This dashboard provided a clear overview of results, enabling the client to monitor progress in real-time and make proactive adjustments to their strategy. The dashboard became an essential tool for maintaining alignment with business objectives and ensuring sustained growth.

Results

  • 20% Increase in web leads
  • 150% Increase in website quote requests in just three months
  • 50 The process led to 50 new non-branded keywords achieving search rankings
  • 14% Increase in non-branded Y-O-Y in 3 months period
00 Establishing the Foundations for Digital Growth 01 Fixing the Basics: Analytics, Tracking, and SEO 02 Content Optimization for Better Engagement and Discoverability 03 Restructuring Paid Campaigns for Efficiency and Performance 04 What’s Next? Scaling Performance for Continued Growth
 
Establishing the Foundations for Digital Growth

Before our collaboration, Creative Design lacked a structured digital strategy, with no tracking in place to measure user behaviour or campaign effectiveness. Their website had critical SEO issues, limiting visibility in search results, and advertising campaigns lacked proper tracking, making it difficult to optimize budget allocation and target high-intent users. These gaps meant they were missing out on both organic and paid opportunities to grow their business. Given the ambitious three-month timeline, our priority was to quickly implement high-impact changes that would unlock measurable growth.

Fixing the Basics: Analytics, Tracking, and SEO

The first step was to establish a data-driven foundation by implementing GA4 with custom data layers, ensuring reliable tracking of key user interactions. Meta Pixel and Google Ads conversion tracking were also deployed, allowing for more precise targeting and retargeting strategies. In parallel, technical SEO fixes were rolled out to address indexing issues, improve internal linking, and enhance page structure. These optimizations resulted in a 14% increase in non-branded organic traffic and 50 new high-value keywords ranking within just three months.

Content Optimization for Better Engagement and Discoverability

Recognizing the need for more informative and compelling content, we optimized category pages with targeted keywords. As a result, category organic pages traffic increased by 40% in impressions in the same period YOY, bringing in a steady flow of potential customers searching for relevant products.

Restructuring Paid Campaigns for Efficiency and Performance

With tracking and SEO infrastructure in place, we redesigned Creative Design’s advertising strategy for better budget efficiency and conversion-focused execution. Campaigns on Meta and Google Ads were rebuilt, with structured audience segmentation and improved creatives. This shift ensured ad spending was directed toward high-intent users, maximizing return on investment.

What’s Next? Scaling Performance for Continued Growth

With a robust tracking system, optimized SEO, and a refined advertising strategy, Creative Design is now positioned for scalable digital growth. The next phase will focus on expanding lead generation efforts, leveraging enhanced remarketing campaigns, blog implementation and fine-tuning conversion rate optimization (CRO) strategies. Early results already demonstrate a significant shift in performance, but with these foundational changes in place, we anticipate an even greater long-term impact in the months ahead.

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