Museum of Illusions operates 60+ locations across 28 countries. As a location-based entertainment brand, their visibility challenge is unique: they’ll never outrank Tripadvisor, tourism boards, or established listicles for terms like “things to do in Atlanta” or “museums in Las Vegas”, nor would the investment to try be worthwhile.

Museum of Illusions is the world’s largest and fastest-growing chain of privately held museums, with 60+ locations across 28 countries and over 25 million visitors worldwide. Starting from Zagreb, Croatia in 2015, the brand has become an instant attraction in every city it enters, featured by Forbes, Time Out, USA Today, and Good Morning America.