ePlaneta is one of Serbia’s leading online retailers, offering over 170,000 products across 2,000+ categories. With around 1,500,000 monthly visitors, the platform serves a wide range of customer needs. They needed structured, category-specific attributes to power faceted navigation and improve product discoverability, especially where key details (like color, shape, or type) weren’t reliably present in descriptions.

Planeta Sport is Serbia’s largest sports retail chain, with over 110 specialized stores across 60+ cities and a strong online presence through planetasport.rs. The brand carries sportswear, footwear, and equipment from globally recognized brands, serving everyone from competitive athletes to lifestyle buyers.

Granular has been a long-term strategic partner, and as organic search matured into one of their fastest-growing channels, the next question shifted from “how do we rank better?” to “how do we know which category to work on this week, and why?”

ePlaneta is one of Serbia’s leading online retailers, offering over 170,000 products across 2,000+ categories. With around 1,500,000 monthly visitors, the platform serves a wide range of customer needs. As part of an ongoing SEO partnership, we had already developed a semi-automated faceted navigation system capable of programmatically generating thousands of subcategories from attribute-category combinations – a proven driver of long-tail organic visibility. But the system had a critical dependency as it only works when products have clean, complete attribute data. For many of ePlaneta’s largest categories, that data simply didn’t exist.

ePlaneta is one of Serbia’s leading online retailers, offering over 170,000 products across 2,000+ categories. With around 1,500,000 monthly visitors, the platform serves a wide range of customer needs. Granular has been a long-term partner, shaping their digital strategy — and as SEO matured into a top acquisition channel, the next challenge became not just ranking well, but knowing precisely when and where to focus limited optimization resources across a massive catalog.

Museum of Illusions operates 60+ locations across 28 countries, generating thousands of Google reviews monthly. As a location-based entertainment brand, reviews are one of the highest-impact touchpoints in the customer decision journey, yet until now, there was no unified system to monitor, analyze, or act on them across the network.

Museum of Illusions operates 60+ locations across 28 countries. As a location-based entertainment brand, their visibility challenge is unique: they’ll never outrank Tripadvisor, tourism boards, or established listicles for terms like “things to do in Atlanta” or “museums in Las Vegas”, nor would the investment to try be worthwhile.

Museum of Illusions is the world’s largest and fastest-growing chain of privately held museums, with 60+ locations across 28 countries and over 25 million visitors worldwide. Starting from Zagreb, Croatia in 2015, the brand has become an instant attraction in every city it enters, featured by Forbes, Time Out, USA Today, and Good Morning America.

Mini Genie is a Croatian online toy shop offering a wide selection of educational, creative, and imaginative toys for children of all ages. Their assortment spans categories such as Montessori, motor skills, magnetic and STEM toys, puzzles, games, and vehicles by renowned global brands. They focus on quality, safety, and developmental value to help parents choose toys that inspire curiosity and creativity.

ASA Hospital is a state-of-the-art private general hospital in Bosnia and Herzegovina, offering advanced care across 12 medical specialties. Based in Sarajevo, it combines cutting-edge technology, expert staff, and international partnerships to deliver high-quality healthcare to thousands of patients annually.

ePlaneta is one of Serbia’s leading online retailers, offering over 170,000 products across 2,000+ categories. With around 1,500,000 monthly visitors, it serves a wide range of customer needs. Granular has been a long-term partner, shaping their digital strategy, particularly SEO, which became a top-performing acquisition channel.