Content Consulting

Content strategy, editorial calendars and support

 

Create a powerful, high-converting content strategy targeting relevant users across all stages of their user journey

Lead generation through the usage of content marketing is a powerful tool and is has been a time-tested method that has it’s place in a modern digital marketing mix. We assist our clients by analyzing user data, segmenting them according to the information they seek, create topics and develop content production calendars, all while enabling in-house teams to be fully independent in the content creation process.

 

We offer three basic types of services in ads consulting – Creating content strategy, editorial calendars and content support. The chosen service mostly depends on the stage of content marketing development within the company and on the team that is available.

Content strategy

Publishing calendars

Support

Here’s a list of challenges people usually have before hiring us
 

1. What topics should we cover?

2. How to delegate our research to content writers?

3. How much content should we produce?

4. Who should read our content?

5. How do we coordinate with external copywriters?

6. How to measure the impact of content?

7. We need an evergreen content strategy

8. We need a content calendar

9. How should we structure product descriptions?

Content strategy

01
What is this service?

We cover everything needed for a high-performing and high-converting content strategy – we develop personas, we segment them and we categorize them based on their intent, developing content clusters, topics and categories. After this has been developed, a marketing framework is decided and a clear content strategy is being set up so you have everything you need and can start producing content that drives business results.

02
Why do I need this?

If you wish to base your marketing on content production or the content production is one of the key aspects of your digital strategy, then having a strategic approach to content production is of the utmost importance. The goal of content strategy is to lay a healthy foundation for all user flow variations, taking in account all the possible digital channels the user might come from.

03
What’s your approach?

Depending on the project scope but we take a deep look at the product catalogue, available user data and data from various digital channels. By combining those, we ensure that the proposed content strategy is conversion-oriented and obtainable. We spend as much time looking at user data and determining the optimal approach to your funnel as we spend looking into your available resurces in order to ensure that the strategy is actually being implemented.

04
What results are expected?

Clear and advanced documentation of the whole content production process – you will know who you create content for, what topics that content covers and how that content fits the user journey of your users.

05
What does the project look like?
 

1

Intro meeting and we send you a strategic document that you fill out.

2

We work out an content strategy through all parts, meeting where we review the strategy with you.

3

We plan and ensure the strategy is implemented.

Average duration - Duration of content strategy project depends on the complexity of the project but they usually last 2-4 months

 

Publishing calendars

01
What is this service?

If content strategy is an strategic document, content calendar is a tactical one. Plain and simple, when developing a content calendar, we take charge of your final output – we create a framework that is used for content production, based on predetermined content strategy – we write down topics together with all the steps needed for their production – all that’s left is to write them down.

02
Why do I need this?

Overall, where clients struggle the most with the content production process is not the content creation process itself – the creative tends to be the easiest part of the process – it’s finding out the right topics and other attributes an content piece should have – this is where our clients struggle the most and where we help them.

03
What’s your approach?

A whole lot of work – we dig deep into your data and your competitors’ data to find out where to strike – we look for content gaps, trying to find those topics that have a high tendency of drawing converting visitors, topics with most visibility in regards to the competition and those that are evergreen by their structure, ensuring long-term visibility.

04
What results are expected?

Depending on the project scope, the amount of topics varies and that is something we define together.

05
What does the project look like?
 

1

Intro meeting and we send you a strategic document that you fill out.

2

We work out an content calendar through all parts, meeting where we review the calendar with you.

3

We plan and ensure the calendar is implemented.

Average duration - Duration of content calendar production project depends on the complexity of the project but they usually last 2-4 months

 

Support

01
What is this service?

Consulting services are support to an existing team or agency around running content production. We confront opinions with you, give suggestions on a regular basis with continuous monitoring of your properties performance. If you don’t have an content manager, we cover that role too – leading agencies or in-house teams. The simplest description is to add another specialist (or manager) to the existing team who does not work operationally, but helps the existing team to do its job even better.

02
Why do I need this?

Support is used in several cases. The first case represents an extended hand to the marketing manager where in this way he hires a content manager who coordinates all activities with the agency (or the in-house team). The second case mostly concerns an in-house team (sometimes an agency) that needs a person with whom they can discuss all the settings and results within their content production process.

03
What’s your approach?

In all these cases, we approach equally. We ask for access from you to the platforms used. We are doing a phase of getting to know your industry, primarily from a business perspective. Then we make a plan and program of how we will lead the project. We work in detail on all the plans that need to be carried out within the project and we support the implementation of these things.

04
What results are expected?

Depending on the thing you need support with but, in general, increased availability and clarity of information – this will open new possibilities both for SEO and other digital activities, as well as enable the users to better understand your product and increase the likelihood of them converting.

05
What does the project look like?
 

1

We detect an content issue

2

We decide the best solution to the problem

3

We work together on implementing a solution to the problem

Average duration - Duration of content support projects depends on the complexity of the project

 

Challenge type

Responsibilites

 

Approach the content production from an strategic point of view

Granular

  • We are doing an analysis of the digital environment
  • We structure user journey across multiple available funnel models
  • We define topics and topic categories
  • We ensure the implementation of all of the above

Client

  • Explain in detail the business model and position of the company in the market
  • Provide access to all data needed for analysis
  • Strategy implementation and management with our support (either in-house or team)
Start producing content

Responsibilites

 

Know what exactly to write about

Granular

  • We define topics in-depth
  • We create a content production calendar

Client

  • Explain in detail the business model and position of the company in the market
  • Provide access to all data needed for analysis
  • Strategy implementation and management with our support (either in-house or team)
Improve Your Advertising

Responsibilites

 

Supporting you across a variety of content issues you might encounter

Granular

  • On a weekly basis, we send suggestions and plans on what and how to change, test, improve
  • We have coordination calls with you to exchange opinions and experiences
  • We send accompanying documents as needed

Client

  • You fulfill all the proposals that we plan together
  • You confront opinions with us and do not just stand by
Improve Your Advertising

Our ads consulting clients

Mercuri international Croatia Osiguranje Vichy Bagatin poliklinika Klimatizacija.hr Fil Rouge Capital

Frequently asked questions

To understand the service even better

Why do I need you if I have an agency?

Because we have experience from a variety of communication channels

Is my agency or in-house team going to get fired?

No, we work together – consider us as an addition to your in-house team

Can I hire you as an external content manager?

Yes, you can

Do you offer education?

Yes, we do offer education both as a part of our support projects and as a standalone project

How can we know if we are a fit?

Give us a call and we’ll show you what we can do