Openness to change
We are adamant in creating a structure of nobody being untouchable, regardless of the position they hold. There is no single-mindedness and no intelectual hierarchy - everyone can and is expected to express their opinion and articulate their reasoning - our work is strategic in its nature and strategy requires a great deal of critical thinking. We want to challenge and change preconceived notions, both for our clients and ourselves.
Our work requires us to be directly involved with the client's business and decision making and this is something we do with all of our clients. No service is done in a vacuum - instead, we are actively involved and transparent with our clients. This leads to projects being challenging but also gives us open hands to do what needs to be done. All of our members are free to express themselves as professionals by taking innitiative instead of mindlessly following what the industry expects us to do.
Our team consist of a strategic assemblage of CMOs, digital strategists, journalists, Senior Advisors, University Professors, MBAs, and even Venture Capitalists and our work reflects that. We seek to recognize unique intellectual attributes in everyone and create a multidisciplinary approach to everything we do. Life is not simple and linear and the more perspectives we offer, the more we grow and develop.