Ads Consulting

Digital advertising audits, strategies and support

 

Optimize digital ads to the fullest - get the most out of every dollar invested in Google Ads, Facebook ads and other platforms

Advertising optimization or advertising strategy is what you need, depending if someone already does advertising for you, or you start from scratch. By diving deep into business and platform results, we analyze the current settings and results and provide detailed recommendations on how to improve every aspect of digital advertising. We make sure that there’s a good reason behind every dollar you spend on ads.

 

We offer three basic types of services in ads consulting – Strategy, Audit and Support. The chosen service mostly depends on the stage of advertising development within the company and on the team that is available.

Advertising Strategy and Planning

Advertising Audit

Advertising Support

Here’s a list of challenges people usually have before hiring us
 

1. I'm new to digital ads, where do I start?

2. Not sure if our advertising is good and if it can improve.

3. Not knowing if budget is well spent.

4. We want more advanced advertising but don't know how to approach it.

5. I want quick wins for my advertising.

6. I want to keep track of what my ads team is doing.

Advertising Strategy and Planning

01
What is this service?

The strategy refers to the planning of the entire advertising through all channels and through all parts of the funnel adapted to all buyer personas. During this service, Granular’s role can most easily be described as a leader and strategist for the advertising department. Budgeting, channel settings, communication, optimization – all plans and overlooking of implementation is on us.

02
Why do I need this?

The strategy is most often used in two cases – a complete digital transformation or a complete reset of advertising. The goal is to lay a healthy foundation for advertising, without patching holes and with a clear goal and expectations from advertising. It’s a long term option for anyone wanting to take Digital ads seriously.

03
What’s your approach?

In all these cases, we approach equally. We ask for access from you to the platforms used. We are doing a phase of getting to know your industry, primarily from a business perspective. Then we make a plan and program of how we will lead the project. We work in detail on all the plans that need to be carried out within the project and we support the implementation of these things.

04
What results are expected?

We approach everything neutrally. It is not our goal to increase or decrease budgets on an ad-hoc basis, to change an agency or an in-house team, or to change the entire campaign structure. Our only goal is for the company to make optimal use of advertising and to make the most of it. This results in the three most common effects of working with us on advertising:
1. Long-term successful results from advertising – continuous effect on the bottom line
2. Reducing or increasing the investment in advertising based on real results
3. Less workload on advertising and more focus on other things

05
What does the project look like?
 

1

Intro meeting and we send you a strategic document that you fill out.

2

We work out an advertising strategy through all parts, meeting where we review the strategy with you.

3

We plan and ensure the strategy is implemented.

Average duration - Strategy duration depends on the complexity of the client and it usually lasts 1-4 months.

 

Advertising Audit

01
What is this service?

Advertising Audit is the service you want when you already have a certain track record and set up advertising. The goal is to analyze the results and settings and propose changes according to them. We divide the changes into short-term ones – those that can be implemented quickly within a month and something more long-term that takes more than a month.

02
Why do I need this?

An audit is used when someone has been doing certain advertising for a long time and wants to check the situation from a neutral point of view. Our goal is neither to change the team nor to change the agency, but solely to make suggestions on how this can all be improved together. An audit contains a point-by-point proposal that a specialist or agency can implement and take advertising to the next level very quickly. The result of the audit may be, in theory, that every point is well made, but so far we have not encountered this.

03
What’s your approach?

In all these cases, we approach equally. We ask for access from you to the platforms used. We are doing a phase of getting to know your industry, primarily from a business perspective. Then we make a plan and program of how we will lead the project. We work in detail on all the plans that need to be carried out within the project and we support the implementation of these things.

04
What results are expected?

We approach everything neutrally. It is not our goal to increase or decrease budgets on an ad-hoc basis, to change an agency or an in-house team, or to change the entire campaign structure. Our only goal is for the company to make optimal use of advertising and to make the most of it. This results in the three most common effects of working with us on advertising:
1. Long-term successful results from advertising – continuous effect on the bottom line
2. Reducing or increasing the investment in advertising based on real results
3. Less workload on advertising and more focus on other things

05
What does the project look like?
 

1

Intro meeting and we send you a strategic document that you fill out.

2

We work out an advertising audit through all parts, meeting where we review the audit with you.

3

We send you all the documentation and support you in implementing it.

Average duration - Audit is usually a 1-2 months project not counting your implementation.

 

Advertising Support

01
What is this service?

Consulting services are support to an existing team or agency around running advertising campaigns. We confront opinions with you, give suggestions on a regular basis with continuous monitoring of your advertising. If you don’t have an advertising manager, we cover that role too – leading agencies or in-house teams in advertising. The simplest description is to add another specialist (or manager) to the existing team who does not work operationally, but helps the existing team to do its job even better.

02
Why do I need this?

Support is used in several cases. The first case represents an extended hand to the marketing manager where in this way he hires an advertising manager who coordinates all activities with the agency (or the in-house team). The second case mostly concerns an in-house team (sometimes an agency) that needs a person with whom they can discuss all the settings and results within their advertising. The closest description to that would be sparring.

03
What’s your approach?

In all these cases, we approach equally. We ask for access from you to the platforms used. We are doing a phase of getting to know your industry, primarily from a business perspective. Then we make a plan and program of how we will lead the project. We work in detail on all the plans that need to be carried out within the project and we support the implementation of these things.

04
What results are expected?

We approach everything neutrally. It is not our goal to increase or decrease budgets on an ad-hoc basis, to change an agency or an in-house team, or to change the entire campaign structure. Our only goal is for the company to make optimal use of advertising and to make the most of it. This results in the three most common effects of working with us on advertising:
1. Long-term successful results from advertising – continuous effect on the bottom line
2. Reducing or increasing the investment in advertising based on real results
3. Less workload on advertising and more focus on other things

05
What does the project look like?
 

1

Intro meeting and we send you a strategic document that you fill out.

2

We work out an advertising audit through all parts and we create a roadmap of optimization through the year.

3

We provide regular support, suggestions and make sure advertising is successful.

Average duration - Support depends on what the client needs. It's rarely shorter than 3 months, usually it lasts 12 months or more because we become a vital part of the team.

 

Responsibilites

 

Approach advertising from a strategic point of view

Granular

  • We are doing an analysis of the digital environment
  • We plan goals, milestones and set expectations
  • We choose channels, do budgeting, determine structures, settings, communication, optimization after setup
  • We ensure the implementation of all of the above

Client

  • Explain in detail the business model and position of the company in the market
  • Provide access to all data needed for analysis
  • Strategy implementation and advertising management with our support (either in-house or team)
Improve Your Advertising

Responsibilites

 

Exploit low-hanging fruits quickly and plan for the future

Granular

  • We’re getting access
  • We do analyzes with occasional questions for you
  • We supply documents with all analyzes and detailed recommendations on what, how and when to change
  • Support in the implementation of the proposal

Client

  • You give access to platforms
  • You provide important business information
  • implement the proposals given in the audit
Improve Your Advertising

Responsibilites

 

Ensure long-term advertising success through continuous improvement

Granular

  • We’re getting access
  • On a weekly basis, we send suggestions and plans on what and how to change, test, improve
  • We have coordination calls with you to exchange opinions and experiences
  • We send accompanying documents as needed

Client

  • You fulfill all the proposals that we plan together
  • You confront opinions with us and do not just stand by
Improve Your Advertising

Our ads consulting clients

Mercuri international Croatia Osiguranje Vichy Bagatin poliklinika Klimatizacija.hr Fil Rouge Capital

Frequently asked questions

To understand the service even better

Why do I need you if I have an agency?

Combined with agencies we increase the overall results as we usually go into more specifics than the agency and we educate them to optimize your account to the fullest. Our fee is not ad spend based so we have no incentive to increase your spend only to get more. We only increase (or decrease) the spend if it helps increase our overall results.

Is my agency or in-house team going to get fired?

No, our job is not to throw someone under the bus and we don’t want to take over from your team. We help them to increase the overall results.

Can I hire you as an external content manager?

Yes, you get us at your disposal to overlook and coordinate your advertising agency or your internal/external team.

Do you offer education?

We do, but it depends on what you need. Feel free to contact us and explain the type of education you would like us to have.

Do you offer campaign management?

We do, but it’s not our primary service. If you don’t have an agency, a freelancer or an in-house person, and are not willing to give it a shot, we can do campaign management for you.

Will I spend less and get the same results?

Perhaps yes, perhaps no. If we ways (and we usually do) to save a bit of budget, we do it. But we also suggest increases of the budget if we see we can get even more for more budget. Everything is decided with you because you know your margins and your products.

How can we know if we are a fit?

You will judge us by looking at the results, but results are ultimately the end product of execution. If you can help us and give us the freedom to handle your agencies, in-house team or freelancer and to help them execute our plans, then we’re a good fit.