Enough is not enough

We are relentless in pursuit of excellence. We discuss, we test, we admit when we’re wrong, don’t support dogmatism, we ask questions, we come from different backgrounds, we believe in transparency in all walks of life. We care.

We focus on developing flexible but also long lasting strategic frameworks that take available resources into consideration and arrange them in a way that the implementation of the strategy is realistic and attainable. We look at the strategy as something that shouldn’t impress by its form but by its execution. In order to achieve that, we create a growth framework that makes the most out of our client’s resources and our know-how. We don’t use generic “one size fits all” frameworks. Instead, we create custom frameworks that are tailored according to the market, team size, budget, brand value and capacity and other internal and external factors.

 

We make sure that digital business channels have a high-quality information infrastructure that addresses all relevant user segments.

We manage digital channels in a way that drives relevant traffic, targeting intent that impacts business objectives, both directly and indirectly.

We take all the necessary steps in order to get the most out of data, meaning that we make sure to collect, store, model and interpret the data to understand what needs to be done in order to grow business.

Digital Growth

Organizational digital maturity —

If you ask us, digital growth transcends fine tuning of marketing channels or doing budget optimization - it is manifested through seamless and transparent communication throughout the whole organization, unifying different departments through universal methodology.

We don't believe in fluff and vanity metrics and we make sure our clients do the same. We value transparency as a means of developing a strategy that realistically assesses what is obtainable, given current market positioning. We choose metrics based on the way they impact the business, not how they look on a spreadsheet.

Values

No stone left unturned

Both in our everyday work and project approach, we value and seek the truth above all. We welcome dialogue and we emphasize the importance of critical thinking in decision making.

To work in and to work with Granular is to accept the fact that no hierarchy is above a good argument and our work reflects that.

High-quality information

We make sure that digital business channels have a high-quality information infrastructure that addresses all relevant user segments.

Impactful actions

We manage digital channels in a way that drives relevant traffic, targeting intent that impacts business objectives, both directly and indirectly.

Data interpretation

We take all the necessary steps in order to get the most out of data, meaning that we make sure to collect, store, model and interpret the data to understand what needs to be done in order to grow business.

Two offices

Zagreb

Petračićeva 6, 10 000
Croatia

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Belgrade

Tikveška 18, 11 050
Serbia

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