Digital Strategy & Audit

Digital strategic audit, strategy, and consulting

 

Know why and what you're doing to make the most out of digital activities.

Digital Strategy and consulting have only one goal—bring the most out of each digital activity and have impact on the bottom line. This includes optimizing all parts such as SEO, Advertising, Email, Content, Analytics, Social Media or UX. In our company there is a specialist in each of these areas with extensive experience, combined with our data-driven approach, we ensure improved results.

 

This is our core product and depending on your development level we start from scratch, we analyze and improve your current settings, or we take responsibility for all your digital activities.

Digital Strategic Analysis

Digital Growth Consulting

Digital Growth Strategy

Here’s a list of challenges people usually have before hiring us
 

1. Which channels we're good at using and where can we improve?

2. Are there any quick wins we can focus on?

3. Does our agency or our in-house team follow best practices?

4. Where are we overspending?

5. We'd like to improve digital results but don't know where to start?

6. Which channels should we prioritize?

7. We want someone to coordinate and plan all our digital activities

8. Our marketing efforts lack strategy and vision

9. We want someone to objectivelly assess our digital marketing

Challenge type

Digital Strategic Analysis Digital Growth Consulting Digital Growth Strategy

Digital Strategic Analysis

01
What is this service?

The output contains several parts:
1. Overview of strategically important business information that are important for digital channels
2. Overview of digital results and metrics and their impact on the bottom line
3. Competition overview
4. Analysis of each service within the digital environment – SEO, Advertising, Marketing automation, Content, UX and Analytics.
5. Roadmap proposal and next steps related to individual services
The fourth point is the most important for this analysis. Each service contains 50+ points that analyze settings. In addition to the overview of the settings, each of the listed points also has a suggestion on how to change these settings in case they are not at the highest possible level.
The whole document is very actionable and if there is only one person who has some sort of understanding for digital marketing, most of these suggestions can be implemented quickly.
This is a general overview of everything and does not contain deeply specialist analyses. Examples of points that are analyzed by individual services are:
SEO: Orphan pages, Meta Titles
Ads: Budget allocation, Campaign Structure
Email: Email sequences, Newsletter Design
Content: Copywriting, Content Variety
UX: Navigation bar, Search bar
Analytics: Data Tracking, Implementation Settings
Here’s a demo example of the output you will be getting.

02
Why do I need this?

An audit is used when someone has been doing certain digital activities and wants to check the situation from a neutral point of view. There are usually two types of clients who contact us for this service.
1. Large established firms that have a large internal and external team and from time to time want to check that all settings are well made. Based on our analysis, they typically focus on one of the listed services and work on full optimization based on that. In other services they patch holes.
2. Companies that have been doing digital marketing for some time, but are unsure and have no sense of the situation – whether they are doing well or not and what they would like to change. The most common result for these companies is that they have something optimized everywhere, but nothing completely. Our roadmap allows them to prioritize what is essential to their bottom line based on an analysis of settings and results.

03
What’s your approach?

In all these cases, we approach equally. We ask for access from you to the platforms used. We are doing a phase of getting to know your industry, primarily from a business perspective. Then we make a plan and program of how we will lead the project. We work in detail on all the plans that need to be carried out within the project and we support the implementation of these things.

04
What results are expected?

Improving each service, metrics related to each service and the final impact on the bottom line.
If each point of the analysis is improved, the result cannot be missed.

05
What does the project look like?
 

1

Intro meeting and we send you a strategic document that you fill out.

2

We analyze the results and the settings and create suggestions and roadmaps accordingly.

3

We give a presentation and send you all the documentation.

4

We help implement quick-fix suggestions and we define future developments.

Average duration - 1-2 months, depending on the scale of the client

 

Digital Growth Consulting

01
What is this service?

This is our best selling service. The client has only one goal – they want to increase their sales through the usage of digital communication channels. It is up to us to define which channels and activities these are, what is being done on them, and to regularly ensure with the help of external agencies, developers, the internal team and all involved stakeholders that everything is carried out according to the plan and suggestions we make. This is the staple of our services as it presents the highest level of cooperation that perfectly defines our role as a “Chief Digital Officer” and provides us with the ability to have the strongest effect on clients’ business.

02
Why do I need this?

If you want to get most of all your digital activities without worrying about the specific channels or specific activities, then this is your place to go. This means improving your bottom line with a combination of different digital activities, but prioritized are those that have the most impact and sense for the client, be it advertising, SEO, Marketing automation, or any other.

03
What’s your approach?

A horizontal approach is the type of service/product that covers multiple digital activities in a single project. In this approach, we have to think strategically and find the best mixture of various activities that will serve the general purpose of achieving results that have a strong influence on the business’s bottom line.

04
What results are expected?

Fulfilment of your digital KPIs that we define together with you and long-term success on digital channels.

05
What does the project look like?
 

1

From an operational standpoint, this service is relatively straightforward, it is just the collection of various verticals conducted by our methodology (Audit, Strategy, and Consulting outputs). However, during the “Growth Consulting,” we tend to become full partners with our clients which gives us additional ability to do some unconventional projects on which we learn new skills and provide further value for the customers.

Average duration - 6+ months, usually no less than 9 and sometise even for years

 

Digital Growth Strategy

01
What is this service?

A Digital Strategy is a product designed for those companies that are either in the process of digital transformation or that have a very low level of digital development. A strategy presents a clear digital business approach – By creating no-nonsense digital growth strategies we make sure that the improvisation is reduced to a minimum. Our strategies rely on various intents users have while using the digital world, therefore we rely on customizing established digital models like RACE or STDC (See, Think, Do, Care) to the client’s needs.

02
Why do I need this?

By definition, strategies are being used when we are building something from the ground up, meaning that the client didn’t do any concrete type of digital activities, or when the audit process showed a significant failure in the digital set up which requires a greenfield approach.

03
What’s your approach?

In all these cases, we approach equally. We ask for access from you to the platforms used. We are doing a phase of getting to know your industry, primarily from a business perspective. Then we make a plan and program of how we will lead the project. We work in detail on all the plans that need to be carried out within the project and we support the implementation of these things.

04
What results are expected?

The goal of the project is to create a clear roadmap, estimated costs & effects, as well as activities chosen based on data aimed to improve the business bottom line through digital activities. The strategy itself is a process of planning and documentation of specific activities which, if not implemented, cannot have any reflection on the business or related digital metrics. However, the strategic document needs to define a clear tactical approach followed by teams involved in the process, budgets, timing, and targeted expectation of each specific vertical.

05
What does the project look like?
 

1

During the process, we are focused on understanding internal company structures (products and services), their identity, and primary goals, as well as understanding the digital ecosystem they are operating in. With this information and using our knowledge, we are able to create a concrete actionable plan for multiple digital growth activities that will serve as a guide for the future digital growth of these companies.

Average duration - The project lasts 3 months and is evaluated through project checkpoints as well as documentation delivery.

 

Challenge type

Digital Strategic Audit Digital Strategy Digital Growth Consulting

Responsibilites

 

Channel-specific or holistic overview of your digital marketing efforts across 600+ criteria

Granular

  • We’re accessing the toolstack you provide us with
  • We analyze all the data available with occasional questions for you
  • We supply documents with all the findings and detailed recommendations on what, how and when to change
  • We support you in the implementation of the proposal

Client

  • You should provide us with access to your toolstack and marketing data
  • You provide important business information
  • Implement the proposals given in the audit
Start producing content

Responsibilites

 

Kickstart your digital marketing with a performance-driven marketing strategy

Granular

  • We’re accessing the toolstack you provide us with
  • We analyze all the data available with occasional questions for you
  • We supply documents with all the findings and detailed recommendations on what, how and when to change
  • We support you in the implementation of the proposal

Client

  • You should provide us with access to your toolstack and marketing data
  • You provide important business information
  • Implement and execute the strategy
Improve Your Advertising

Responsibilites

 

Ensure long-term advertising success through continuous improvement

Granular

  • On a weekly basis, we send suggestions and plans on what and how to change, test, improve
  • We have coordination calls with you to exchange opinions and experiences
  • We send accompanying documents as needed

Client

  • You fulfill all the proposals that we plan together
  • You confront opinions with us and do not just stand by
Kickstart your growth

Our Digital Strategy & Audit clients

Mercuri international Croatia Osiguranje Vichy Bagatin poliklinika Klimatizacija.hr Fil Rouge Capital

Frequently asked questions

To understand the service even better

Why do I need you if I have an agency?

Combined with agencies we increase the overall results as we usually go into more specifics than the agency and we educate them to optimize your marketing to the fullest.

Is my agency or in-house team going to get fired?

No, our job is not to throw someone under the bus and we don’t want to take over from your team. We help them to increase the overall results.

Will I spend less and get the same results?

Perhaps yes, perhaps no. If we ways (and we usually do) to save a bit of budget, we do it. But we also suggest increases of the budget if we see we can get even more for more budget. Everything is decided with you because you know your margins and your products.

Do you offer education?

We do, but it depends on what you need. Feel free to contact us and explain the type of education you would like us to have.

How can we know if we are a fit?

You will judge us by looking at the results, but results are ultimately the end product of execution. If you can help us and give us the freedom to handle your agencies, in-house team or freelancer and to help them execute our plans, then we’re a good fit.