The output contains several parts:
1. Overview of strategically important business information that are important for digital channels
2. Overview of digital results and metrics and their impact on the bottom line
3. Competition overview
4. Analysis of each service within the digital environment – SEO, Advertising, Marketing automation, Content, UX and Analytics.
5. Roadmap proposal and next steps related to individual services
The fourth point is the most important for this analysis. Each service contains 50+ points that analyze settings. In addition to the overview of the settings, each of the listed points also has a suggestion on how to change these settings in case they are not at the highest possible level.
The whole document is very actionable and if there is only one person who has some sort of understanding for digital marketing, most of these suggestions can be implemented quickly.
This is a general overview of everything and does not contain deeply specialist analyses. Examples of points that are analyzed by individual services are:
SEO: Orphan pages, Meta Titles
Ads: Budget allocation, Campaign Structure
Email: Email sequences, Newsletter Design
Content: Copywriting, Content Variety
UX: Navigation bar, Search bar
Analytics: Data Tracking, Implementation Settings
Here’s a demo example of the output you will be getting.