How we approach working with companies of different sizes?

 

SME’s, startups, enterprises - we cover them all.

When we work with startup companies, we often deal with system setup, such as the initial advertising strategy. At enterprise companies, we enter into something very specific, such as the CRO of individual landing pages. For small companies, we typically do strategies, while for companies that have some traction, we do audits.

Challenge type

SME's Startups Enterprises

SME's

01
What are the common questions?

We have extremely limited resources, how to distribute them?

How to scale marketing with limited budget?

How to improvise less?

How to compete with larger brands on digital channels?

Should we write a blog?

How to increase our organic traffic?

How to differentiate from competition?

Who is our direct competitor and who is our substitute?

Are our Facebook / Google Ads doing well?

Which Martech stack is relevant for our business?

How to find freelance writers?

Our employee quit, how to quickly find a replacement?

Should we hire or outsource our marketing team?

We don't have time for all the digital activities

We need to improve our decision-making process

We want to develop an in-house digital marketing team

We want to focus on what brings the most result

We want to hire a CMO or marketing manager

Do we prioritize SEO or PPC?

Should we redesign our website now or later?

We need a clear marketing vision

When should we increase or decrease our ad spending?

Where should we decrease marketing spending?

Where should we increase marketing spending?

Who is our target audience?

How do we create a digital strategy?

How to target users locally?

Where should we cut costs?

We don't understand our digital data

Which products and services should we focus on?

How do we build an newsletter list?

How do we create high-performing landing pages quickly?

How do we explain to our web developers what we really want?

We need a full audit of our digital channels

We want to increase our market presence

We got an audit, and we don't know how to proceed

02
How we approach SME's challenges?

SME companies usually encounter the problems of scaling their marketing efforts and not having a clear vision on which channels should be used. While working with SME companies, we’re typically focused on helping them build internal teams and processes to ensure that budgets are put to best use.

03
Research

Working alongside our clients to gather as much relevant information as possible. Business and digital data are analyzed, interrelated, and recommendations for setting-levels are documented. This provides us with valuable insights used to develop further decisions.

04
Strategy

Clear digital business approach: by creating no-nonsense digital growth strategies, we ensure that any guess work and improvisation is reduced to a minimum. Our strategies rely on various intents users demonstrate while using the digital world, therefore we rely on customizing established digital models like RACE or STDC.

05
Implementation

After defining a mutually agreed-upon strategic direction, we guide the implementation process. This translates into working together with our clients to put the strategic elements into operational practice, with regard to how they affect the day-to-day business activities and procedures.

06
Operations

At times, clients need to perform a thorough revision of their own internal operations. We support them in this by helping them create or upgrade teams, develop internal procedures and/or make other organizational shifts needed to truly practice a strategic approach to digital business.

Startups

01
What are the common questions?

We have extremely limited resources, how to distribute them?

How to increase our organic traffic?

How to differentiate from competition?

Who is our direct competitor and who is our substitute?

Are our Facebook / Google Ads doing well?

Which Martech stack is relevant for our business?

How to find freelance writers?

Should we hire or outsource our marketing team?

We don't have time for all the digital activities

We need to improve our decision-making process

Do we prioritize SEO or PPC?

Should we redesign our website now or later?

We need a clear marketing vision

When should we increase or decrease our ad spending?

Where should we decrease marketing spending?

Where should we increase marketing spending?

Who is our target audience?

How do we create a digital strategy?

Where should we cut costs?

We don't understand our digital data

How do we build an newsletter list?

We need a full audit of our of our digital channels

We got an audit and we don't know how to proceed

We want to have high-converting landing pages

How important are review websites to our brand?

We need more leads

How to increase user retention?

High traffic, low conversions

How to choose media outlets to collaborate with?

How to clarify product features and benefits?

How do we prioritize?

How do we prepare for new markets?

How does our funnel look like?

What kind of activities should we plan for user retention?

How to improvise less?

How do we explain to our web developers what we really want?

02
How we approach Startups challenges?

Most of the time, startups deal with two key problems – facing low budgets and lacking direction. Our startup-related projects are primarily focused on solving those two issues and we’re tasked with budgeting, developing marketing strategy and making sure that every penny is well spent, maximizing revenue in regard to available digital budget.

03
Research

Working alongside our clients to gather as much relevant information as possible. Business and digital data are analyzed, interrelated, and recommendations for setting-levels are documented. This provides us with valuable insights used to develop further decisions.

04
Strategy

Clear digital business approach: by creating no-nonsense digital growth strategies, we ensure that any guess work and improvisation is reduced to a minimum. Our strategies rely on various intents users demonstrate while using the digital world, therefore we rely on customizing established digital models like RACE or STDC.

05
Implementation

After defining a mutually agreed-upon strategic direction, we guide the implementation process. This translates into working together with our clients to put the strategic elements into operational practice, with regard to how they affect the day-to-day business activities and procedures.

06
Operations

At times clients need to perform a thorough revision of their own internal operations. We support them in this by helping them create or upgrade teams, develop internal procedures and/or make other organizational shifts needed to truly practice a strategic approach to digital business.

Enterprises

01
What are the common questions?

Which Martech stack is relevant for our business?

Where should we cut costs?

How do we build an newsletter list?

We need a full audit of our of our digital channels

How to choose media outlets to collaborate with?

We want to do A/B testing

How to categorize a huge product catalogue?

We need new customers

Our team is slow to change

We are getting too much generic questions from our lead

We want to align data analysis for multiple internal teams

How to increase our organic traffic?

We don't have time for all the digital activities

Should we redesign our website now or later?

High traffic, low conversions

How do we explain to our web developers what we really want?

Should we write a blog?

What is our current customer journey?

Nobody is opening our e-mails

We want our old customers to buy more

Is our Hubspot set-up correctly?

We like this website and would like to have a similar one?

We are getting a lot of unqualified leads

CRM and CDP data are not accurate

How to migrate to Google Analytics 4 (GA4)?

How to scale our advertising

How do we implement Enhanced Ecommerce in our Analytics?

How to use our ERP to streamline the content production process?

Are our external agencies overcharging us?

Are we overspending the advertising budget?

How do we track the value of certain interactions?

We invest too much in tools and want to optimize them

We want to cut costs on advertising budget

We want to increase our average order value

What's the value of the goals we set up?

We want to showcase product features

02
How we approach Enterprises challenges?

Enterprises usually have their digital channels set up correctly – they know who they target and how they wish to target them. Our enterprise projects are typically focused on optimizing those channels to the fullest, and we’re usually tasked with finding ways of how an already well-defined system can be improved even further.

03
Research

Working alongside our clients to gather as much relevant information as possible. Business and digital data are analyzed, interrelated, and recommendations for setting-levels are documented. This provides us with valuable insights used to develop further decisions.

04
Strategy

Clear digital business approach: by creating no-nonsense digital growth strategies, we ensure that any guess work and improvisation is reduced to a minimum. Our strategies rely on various intents users demonstrate while using the digital world, therefore we rely on customizing established digital models like RACE or STDC.

05
Implementation

After defining a mutually agreed-upon strategic direction, we guide the implementation process. This translates into working together with our clients to put the strategic elements into operational practice, with regard to how they affect the day-to-day business activities and procedures.

06
Operations

At times clients need to perform a thorough revision of their own internal operations. We support them in this by helping them create or upgrade teams, develop internal procedures and/or make other organizational shifts needed to truly practice a strategic approach to digital business.