How we approach working with different types of companies?

 

You’re an e-commerce, B2B company, SAAS startup or a service provider? See what we have in store for you.

Who you are as a company might not matter to some but to us, it does. Our strategies are custom-tailored, based on how you do your business.

Only people with experience with your company type work on your project and we make sure to tackle only those issues that make sense for your type of company and that we influence the results that are important for your type of company.

Challenge type

E-commerce B2B SAAS Service Financial

E-commerce

01
What are the common questions?

How to increase e-commerce cross-sell activities?

How do we compete with Amazon?

How to categorize a huge product catalogue?

Should we implement a loyalty program?

How do we categorize our products?

Which platform to select for our e-commerce business?

How should our product recommendations be implemented?

How do we up-sell products on the website?

Does our check-out process have any issues?

How should the discounted prices on our website be displayed?

Why are visitors abandoning the cart this much?

Which products filters are being used?

What should be displayed on our homepage?

What is the best way of showcasing and presenting banners?

Do we need a "discounted products" category?

How to let people know we have a sale going on?

How should we approach to planning Black Friday?

Should we give out discount codes or not?

How to use our ERP to streamline the content production process?

How deep should we go with the categorization?

How do we implement Enhanced Ecommerce in our Analytics?

How many categories should we have?

Should we have an e-commerce blog?

How to approach B2B vs B2C e-commerce?

What is the best way of effectively displaying product discounts?

Should we have a guest checkout?

How should our search be structured?

How should we approach SEO for e-commerce?

Do we need a wishlist?

How do we showcase discounted products?

Do we focus on products or categories?

How do we structure search?

How should the products be filtered?

How are our visitors behaving?

How do we maximize our loyalty program?

What should we display on the homepage?

02
How we approach E-commerce challenges?

E-commerce companies encounter different challenges, depending on the industry and their competition. While working with e-commerce companies, we put a lot of emphasis on the way the products are categorized, both for UX and SEO purposes. A lot of our e-commerce projects require us to develop great taxonomies for users to be able to find the best product.

03
Research

Working alongside our clients to gather as much relevant information as possible. Business and digital data are analyzed, interrelated, and recommendations for setting-levels are documented. This provides us with valuable insights used to develop further decisions.

04
Strategy

Clear digital business approach: by creating no-nonsense digital growth strategies, we ensure that any guess work and improvisation is reduced to a minimum. Our strategies rely on various intents users demonstrate while using the digital world, therefore we rely on customizing established digital models like RACE or STDC.

05
Implementation

After defining a mutually agreed-upon strategic direction, we guide the implementation process. This translates into working together with our clients to put the strategic elements into operational practice, with regard to how they affect the day-to-day business activities and procedures.

06
Operations

At times clients need to perform a thorough revision of their own internal operations. We support them in this by helping them create or upgrade teams, develop internal procedures and/or make other organizational shifts needed to truly practice a strategic approach to digital business.

04
Services we usually suggest

Digital Business Strategy
General Digital Audit
Digital Marketing Strategy
Martech Consulting

B2B

01
What are the common questions?

How do we segment our target users?

How do we approach B2B compared to B2C customers?

Should we write a blog?

We want to do inbound marketing

We want our old customers to buy more

We want to connect our business and digital data

We want to track what our clients do

We need more leads

Our agency is not responsive, what should we do?

Our business results are getting worse

How do we create a digital strategy?

We don't understand our digital data

Our customers are leaving, what should we do?

How to differentiate from competition?

How do we categorize our products?

We are not sure whether people would buy our products online

Do our customers even understand the product or service we offer?

Can we automate our marketing efforts?

We want to personalize our communication with the customers

We need a digital activity roadmap

Are we underspending?

We want to increase our market presence

We don't know who our ideal customers are

Are our customers satisfied?

Which platform to select for our e-commerce business?

How should our product recommendations be implemented?

How to increase user retention?

What is our current customer journey?

What should our customer journey be?

How do we explain our vision to designers?

We like this website and would like to have a similar one?

Can I see how much traffic our competitors are getting?

Nobody is opening our e-mails

How to target users locally?

Is our Hubspot set-up correctly?

How do we automate our marketing?

02
How we approach B2B challenges?

B2B companies often require a completely different approach than B2C companies. Usually, our B2B clients encounter a problem of not understanding their users or having problems with generating leads, and our projects are structured to address that. We are tasked with optimizing user journey and diving deep in user behavior data to create a working marketing approach or optimize lead generation.

03
Research

Working alongside our clients to gather as much relevant information as possible. Business and digital data are analyzed, interrelated, and recommendations for setting-levels are documented. This provides us with valuable insights used to develop further decisions.

04
Strategy

Clear digital business approach: by creating no-nonsense digital growth strategies, we ensure that any guess work and improvisation is reduced to a minimum. Our strategies rely on various intents users demonstrate while using the digital world, therefore we rely on customizing established digital models like RACE or STDC.

05
Implementation

After defining a mutually agreed-upon strategic direction, we guide the implementation process. This translates into working together with our clients to put the strategic elements into operational practice, with regard to how they affect the day-to-day business activities and procedures.

06
Operations

At times, clients need to perform a thorough revision of their own internal operations. We support them in this by helping them create or upgrade teams, develop internal procedures and/or make other organizational shifts needed to truly practice a strategic approach to digital business.

04
Services we usually suggest

General Digital Audit
Digital Marketing Strategy
Website Consulting
SEO Consulting

SAAS

01
What are the common questions?

Should the full version of our product be available in free trial?

How to differentiate from competition?

Which payment model should we use?

Where do our users get their information from?

How important are review websites to our brand?

How do we prepare for new product launch?

Do we present all products at once or separately?

Who is our direct competitor and who is our substitute?

How should we display our pricing?

How to increase recurring revenue?

How to engage users to come back?

How to motivate users to buy a more expensive package?

Should we write a blog?

We want to do inbound marketing

We want to showcase product features

How do we structure product benefits?

We want to have high-converting landing pages

We want to do A/B testing

Can we automate our marketing efforts?

Our business results are getting worse

Can we automate our marketing efforts?

Our business results are getting worse

Our customers are leaving, what should we do?

We are not sure whether people would buy our products online

We don't know who our ideal customers are

We need more leads

We want our old customers to buy more

Is our Hubspot set-up correctly?

What should our customer journey be?

How do we explain our vision to designers?

We are getting a lot of unqualified leads

We need new customers

What is our competition doing?

Are our Facebook / Google Ads doing well?

Did my SEO agency do a good job?

High traffic, low conversions

02
How we approach SAAS challenges?

When working with SAAS companies, most of the time we’re tasked with helping them scale their online presence and to increase CLV. We often work on making their websites or other digital properties better when it comes to showcasing the product and its features, increasing clarity of information and making sure that all the touchpoints of their user journey are covered.

03
Research

Working alongside our clients to gather as much relevant information as possible. Business and digital data are analyzed, interrelated, and recommendations for setting-levels are documented. This provides us with valuable insights used to develop further decisions.

04
Strategy

Clear digital business approach: by creating no-nonsense digital growth strategies, we ensure that any guess work and improvisation is reduced to a minimum. Our strategies rely on various intents users demonstrate while using the digital world, therefore we rely on customizing established digital models like RACE or STDC.

05
Implementation

After defining a mutually agreed-upon strategic direction, we guide the implementation process. This translates into working together with our clients to put the strategic elements into operational practice, with regard to how they affect the day-to-day business activities and procedures.

06
Operations

At times, clients need to perform a thorough revision of their own internal operations. We support them in this by helping them create or upgrade teams, develop internal procedures and/or make other organizational shifts needed to truly practice a strategic approach to digital business.

04
Services we usually suggest

Digital Business Consulting
General Digital Audit
Digital Marketing Strategy
Martech Consulting

Service

01
What are the common questions?

Should we write a blog?

We want to do inbound marketing

We want to showcase product features

We want to have high-converting landing pages

We want to do A/B testing

How to measure digital sales of services?

We want to structure our product as a solution

Focus on benefits or features?

How to increase our organic traffic?

How to differentiate from competition?

How important are review websites to our brand?

How should we display our pricing?

How to increase recurring revenue?

Who is our direct competitor and who is our substitute?

Can we automate our marketing efforts?

How do we create a digital strategy?

We need a digital activity roadmap

We need more leads

How to target users locally?

What is our current customer journey?

Nobody is opening our e-mails

We have a new product, how to market it?

We want to personalize our communication with the customers

What is our competition doing?

Are our Facebook / Google Ads doing well?

Are our PR activities SEO-friendly?

Did my SEO agency do a good job?

How to motivate our users to create content for us?

How to scale marketing with limited budget?

How should we approach to planning Black Friday?

Are we underspending?

We want 20% of our income to come from digital channels

We want to minimize time spent on repetitive tasks

Our sales team doesn't collaborate with our marketing team

We have extremely limited resources, how to distribute them?

Where should we cut costs?

02
How we approach Service challenges?

Service companies often encounter a problem of presenting the service in a same manner that a product-based company would present its products. While working with service-based companies, we’re often tasked with finding the best way to present the service in a meaningful and understandable way, focusing on structuring key benefits and reaching out to the right audience with them.

03
Research

Working alongside our clients to gather as much relevant information as possible. Business and digital data are analyzed, interrelated, and recommendations for setting-levels are documented. This provides us with valuable insights used to develop further decisions.

04
Strategy

Clear digital business approach: by creating no-nonsense digital growth strategies, we ensure that any guess work and improvisation is reduced to a minimum. Our strategies rely on various intents users demonstrate while using the digital world, therefore we rely on customizing established digital models like RACE or STDC.

05
Implementation

After defining a mutually agreed-upon strategic direction, we guide the implementation process. This translates into working together with our clients to put the strategic elements into operational practice, with regard to how they affect the day-to-day business activities and procedures.

06
Operations

At times, clients need to perform a thorough revision of their own internal operations. We support them in this by helping them create or upgrade teams, develop internal procedures and/or make other organizational shifts needed to truly practice a strategic approach to digital business.

04
Services we usually suggest

Digital Business Consulting
General Digital Audit
Digital Marketing Strategy
Martech Consulting

Financial

02
How we approach Financial challenges?

Marketing should drive business results – simple as that. We often work with clients on projects that require us to consider the way their marketing efforts impact the bottom line and we’re tasked with prioritizing activities, optimizing budgeting, analyzing user data and other activities that are primarily aimed at financial aspect of marketing communication.

03
Research

Working alongside our clients to gather as much relevant information as possible. Business and digital data are analyzed, interrelated, and recommendations for setting-levels are documented. This provides us with valuable insights used to develop further decisions.

04
Strategy

Clear digital business approach: by creating no-nonsense digital growth strategies, we ensure that any guess work and improvisation is reduced to a minimum. Our strategies rely on various intents users demonstrate while using the digital world, therefore we rely on customizing established digital models like RACE or STDC.

05
Implementation

After defining a mutually agreed-upon strategic direction, we guide the implementation process. This translates into working together with our clients to put the strategic elements into operational practice, with regard to how they affect the day-to-day business activities and procedures.

06
Operations

At times, clients need to perform a thorough revision of their own internal operations. We support them in this by helping them create or upgrade teams, develop internal procedures and/or make other organizational shifts needed to truly practice a strategic approach to digital business.

04
Services we usually suggest

General Digital Audit
Digital Marketing Strategy
Analytics Consulting
Ads Consulting