Client
USP Marketing Research
Expertise
Email Marketing Automation
Workflow Integration
Segmentation
Performance Analytics
Year
2023 - Present
USP Marketing Consultancy specializes in market research for the construction, home improvement, and installation sectors. For over three decades, they have helped businesses in these industries thrive with actionable insights. However, before working with us, USP’s marketing systems struggled to meet modern standards, limiting their ability to engage effectively with their audience.
Client words
Challenges
Email marketing and Martech systems were outdated and without advanced automation features.
The database contained many inactive contacts, which made it difficult to drive engagement or successfully reactivate past leads.
Key website interactions, such as form submissions and page visits, were not automated, resulting in missed opportunities to nurture potential customers.
Ineffective segmentation practices led to overly generic campaigns, reducing their relevance and overall performance.
Solution
New Email Tool Implementation We transitioned to a new email marketing platform with advanced features, providing greater customization and more efficient handling of automation needs. This upgrade significantly improved our ability to target and engage customers effectively.
Newsletter Subscriber Automation Set up automation workflows specifically for newsletter subscribers to ensure they receive timely, personalized content based on their preferences and behavior, boosting engagement.
Automatic User Segmentation and Tagging Implemented automated segmentation and tagging for customers, streamlining the process of tracking and categorizing leads and subscribers. This allowed for more precise targeting and personalized communication.
Sales Process Automation for Web Purchases Developed automation for web purchases, simplifying the sales process for employees. This reduced manual effort, sped up customer interactions, and made the sales workflow more efficient.
Connector Development Between Email Tool and CRM Currently developing a connector between the email marketing tool and the CRM system, which will reduce the need for manual data handling. This integration will enhance customer data management and improve personalization for future marketing campaigns.
Results
- Increase in Productivity 55% Reduction in Manual Marketing Effort
- 33% Newsletter List Growth Increased by 33%
- +10% Increase in Open Rate
- +25% increase in Revenue for the Email channel
