Solution

• The first thing we did was agree with the client on expectations and desired KPIs in order to be able to evaluate the project’s ultimate success.
• Then we divided the project into three sections - a) basic structure and short-term results (visible after the first three months), b) more advanced structure of advertising, automation and campaign optimization to ensure even better results c) long-term strategy that ensures continuous inquiries and implementation of new advertising activities.
• The third thing we did was analyze the competition, market, volumes, buyer personas (decision-makers), pain points, creative and channels.
• This was followed by strategy creation, implementation,continuous optimization and education with the internal team.
• Funnel-based advertising, modeled according to the STDC model.
  
• An agile strategy that included detailed settings for each individual channel, campaign, each individual ad set, and each advertisement. We analyzed unconventional push channels for this industry and included them in the structure of our advertising.
  
• Supporting documentation such as naming conventions, UTM builders, reporting systems, optimization schedule, and a budget tracker.
  
• Data-driven optimization of results with the aim of meeting the given KPIs.
  
• Training of the internal team so that they understand the data and advertising itself as well as possible, in order to equip them to continue the work themselves.
  
• Continuously planning new activations, automations and staying up-to-date with the latest developments, while making sure not to compromise the set goals.