Granularity is the tool we needed to identify insights we couldn’t, leading to immense growth in the last 24 months.
Slavica P.
Director of Global Marketing
Client
Klimatizacija.hr
Expertise
Research
Strategy
Implementation
Operations
Year
2018 - ongoing

Klimatizacija.hr is a major local air conditioning wholesaler and is an official distributor of brands like Mitsubishi, Fujitsu, Hyundai, Trotec, Toshiba, etc. In late 2016. they started adopting digital communication channels with a goal of getting more digital reach and acquiring more users on their website.
Challenges
Technically inefficient web information system
Lack of understanding of their user’s digital behavior
Digital marketing activities lacking structure
Inability to convert users into leads and customers
Lack of specific knowledge on how to compete in the digital world
Solution
We provided full guidance to building a new website with a robust information structure,covering a full business ecosystem.
Full content strategy and a collaboration with content production to develop a content framework, providing a clear emphasis on consistency of information architecture across various user intent categories.
Setting up an analytical ecosystem with fully optimized technical requirements for data collection and analytical surroundings.
Acquisition strategies that cover main digital channels with an optimization process based on data-driven insights.
Team development that consists of different partnering companies, freelancers, and an internal digital team capable of tackling multiple tasks within the digital environment.
Results
- 318% Increase in users (Y-O-Y)
- 512% Increase in organic users (Y-O-Y)
- 356% Increase in macro conversions (Y-O-Y)
- Vision An unified vision of the project's purpose, where everyone was on board.