SEO

Our terms for taking on your SEO

Personalised SEO Strategy

What we’ve seen on the market:

Same audit templates. Generic roadmaps.

Most SEO programs spend too much time “systematizing” audits, reports, checklists, dashboards, and then nothing changes. The work looks structured, but it’s often generic and easy to recycle across clients.

Even serious businesses end up with a backlog of recommendations that don’t fit their goals, tech stack, logistics, or internal capacity.

Our approach:

No recycled playbooks. Everything is built for your unique situation, resources, and business impact.

We adapt to your reality, your business model, internal constraints, admin load, tech stack, and market pressure. It’s more work and less “scalable” for us, and that’s exactly why it works as we prioritize revenue-impacting actions, and we choose the right move for your business at this moment.

Execution-first prioritization

What we’ve seen on the market:

Endless SEO backlogs that ignore real capacity with low implementation rate.

Typical SEO output is “here’s everything you should do.” The result is usually just a massive backlog filled with bloat and low-priority tasks, constant dev bottlenecks, and a low implementation rate.

Our approach:

Recommendations ranked by impact and by what your team can ship now.

A ranked plan that respects your resources and ships progress where we prioritize by impact and feasibility.

Every recommendation comes with a clear call: do now / do next / do later. If something is marginal, expensive to implement, or blocked by capacity, we say so. If it’s critical, we push for it and explain the cost of not doing it.

Clear implementation guidelines

What we’ve seen on the market:

Vague recommendations that burn dev time.

Most SEO providers stop at “you should fix X”. Then your team spends weeks translating them into reality: which facets matter, which internal links to build, what to change on templates, how to brief content, what to implement first - add dev bottlenecks, and execution slows to a crawl.

Our approach:

We deliver clear and detailed outputs, documentation and implementation guidelines, reducing dev load to keep momentum.

We turn strategy into implementation-ready materials your team can apply fast:
- faceting and indexation rules (what Google should see, what it shouldn’t)
- internal linking maps (source → anchor → target)
- content briefs and page requirements (what must be on the page, and why)
- redirect maps and migration rules when needed
- structured data specs where it matters

The goal is simple: fewer meetings, fewer questions, less back-and-forth and faster shipping.

AI visibility tracking

What we’ve seen on the market:

AI visibility ignored or treated as hype.

Many SEO approaches still assume search ends at classic SERPs. AI-driven discovery and answer layers are changing how brands get picked, yet most providers either ignore it or talk about it without measurement.

Our approach:

We baseline it, track it, and integrate it into search strategy.

We can establish where you stand today across AI-driven surfaces and make it part of the organic roadmap, without turning the program into speculation or distractions.

Our services

SEO Growth SEO Data Controlling SEO Audit

SEO Growth

What is this service?

SEO Growth is our model for running or leading organic growth with senior judgment and clear accountability. Instead of delivering “SEO activities”, we build and maintain a system that keeps winning visibility across search, discovery surfaces, and (when relevant) AI-driven platforms aligned with what your business sells. In practice, this means:

controlling what search engines can and should see,
expanding relevance where it matters (category structure, faceting, taxonomy, content, brand signals),
and reacting fast when Google, the market, or your own releases introduce risk.

When does this make sense?

You already have a website, but organic growth is flat, volatile, or lagging behind competitors.
You’re an e-commerce or marketplace and your category/filter structure is limiting visibility.
You need seasonal readiness (products, categories, landing pages) and you’re tired of being late.
You ship changes often (or you’re migrating) and you need someone watching organic risk and opportunity in real time.
You want growth decisions grounded in what users search, what SERPs reward, and what your team can actually implement.

How we work?

Every client gets a dedicated SEO lead backed by our broader team and tooling. Work runs in a steady weekly rhythm: monitoring, prioritisation, shipping improvements, and validating impact. Typical workstreams include:

Market + keyword intelligence (built for action): we map intent and modifiers that drive specificity, then translate findings into what your site needs to expose (and what it must hide).
E-commerce category & faceting growth: we build visibility through controlled indexation of high-value filtered pages, product/category optimisation, and missing attribute strategy. The job isn’t “more pages”, it’s the right pages.
Seasonal planning that ships early: based on last year’s demand patterns and current SERP movement, we build a realistic pre-season plan that fits your ability to execute (products, filters, landing pages, internal linking, content).
Always-on monitoring & fast response: traffic shifts, indexing changes, crawl anomalies, sudden speed drops, new errors, backlink events, we spot it early and act before it becomes a quarter-long mystery.
Competitor gap execution: where competitors win (content type, structure, coverage, trust signals) and what you need to build to take that space, including category copy logic, internal linking targets, and prioritised page upgrades.
Authority & brand signals (when needed): outreach/PR support, local SEO, review strategy, and other credibility levers that influence organic selection, not as a checklist, but as targeted moves tied to demand.
Deep technical work when it’s warranted: log file analysis and crawl budget optimisation when GSC is too slow or too vague; robots/canonical rules when engines waste resources; migration support with developer-ready specs, redirect mapping, and post-launch monitoring.
AI visibility tracking (when relevant): we baseline where you appear for synthetic versions of your real search topics across major AI platforms, analyse citations/sources, and translate that into SEO moves or PR placement targets.

The output is always execution-first: clear priorities, owner-ready tasks, and copy-paste specs where possible (faceting rules, linking maps, content briefs, redirect rules, taxonomy decisions).

Roles & responsibilities

Granular

We set direction, priorities, and guardrails for organic growth.
We run monitoring and analysis, surface risks and opportunities early, and propose what to ship next.
We deliver implementation-ready tasks and materials; support complex technical initiatives (e.g., log analysis, migrations) when required.

Client

You provide business context, access to relevant data, and alignment on priorities.
You implement changes internally or through partners (dev/content), with our oversight where needed.
You keep us informed about releases that could impact SEO so we can prevent avoidable damage.

SEO Data Controlling

What is this service?

SEO Data Controlling gives you a single, trusted view of organic performance that goes beyond “rankings and vibes”. We track visibility and demand signals (impressions, clicks, CTR), connect them to outcomes where possible (leads, sales, revenue), and break results down in a way that supports decisions: branded vs non-branded, by page type, by category, by intent, and against seasonality. Dashboards are built around the questions that matter: what is moving, why it’s moving, and what should change next.

When does this make sense?

You have GSC and analytics, but no clear control layer, just scattered reports and opinions.
Organic performance is seasonal or volatile and you need to separate pattern from noise.
You want to understand what’s driving growth: categories, page templates, query types, or intent shifts.
You need leadership-ready reporting that doesn’t oversimplify reality.
You run SEO across multiple markets, languages, or large sites where manual checks don’t scale.

How we work?

We build a measurement system that makes SEO observable and actionable:

Visibility tracking that matches reality: impressions and clicks segmented by branded/non-branded, page type, category, and template.
Intent and modifier systems: we classify queries by modifiers (e.g., comparisons, “best”, questions, transactional signals), so you can see whether demand is drifting toward purchase intent or information seeking and respond accordingly.
Seasonality logic: we use impression patterns and page/query behaviour to detect what is truly seasonal, what is trend-driven, and what is a performance issue that needs fixing.
Granular monitoring: anomalies, drops, sudden shifts in CTR, indexing changes, and category-level performance gaps are surfaced early with a clear “what this likely means” and “what to do next”.
Decision-ready views: the same system supports daily checks, weekly prioritisation, and internal reporting without drowning teams in slides.

Roles & responsibilities

Granular

We design and maintain the SEO measurement model, dashboards, and monitoring logic.
We build classification systems (page types, categories, branded/non-branded, modifiers/intent) and keep them consistent over time.
We surface risks, anomalies, and opportunities as actionable signals, not retrospective commentary.

Client

You provide access to relevant data sources and business context needed for interpretation.
You use the dashboards and signals to align teams, prioritise work, and communicate organic performance internally.

SEO Audit

What is this service?

SEO Audit gives you a clear, evidence-backed diagnosis of your organic visibility across search and AI discovery surfaces. We start with human review (what the site is, who it’s for, how it sells), then verify everything with data: GSC, crawl diagnostics, server behaviour, indexing and rendering, and how the market actually looks in SERPs. If something is choking crawl efficiency, wasting Google’s resources, confusing intent, or making competitors look like the obvious choice, it will surface. The output is built for action, not education.

When does this make sense?

Organic performance is flat, volatile, or hard to explain.
You’re planning a redesign or migration (or you already shipped one and it went sideways).
You suspect technical debt, indexing issues, or content cannibalisation — but you don’t want guesswork.
You need a realistic plan your team can implement, with priorities that match your resources.
You want to know why competitors outrank you and where the real gap is (not what a blog says the gap should be).

How we work?

We don’t run “one audit template”. We rebuild the picture for your business and your constraints. The process typically includes:

Baseline reality check: GSC performance patterns, coverage, crawl signals, query and page behaviour, anomalies.
Technical qualification layer: crawlability, indexability, rendering, internal linking structure, site architecture, canonical logic, parameter/facet handling, speed only where it’s actually limiting, structured data where it moves the needle.
Market + competitor diagnostics: SERP composition by intent, competitor crawling and gap mapping (content depth, structure, backlinks, brand signals).
AI visibility signals (when relevant): synthetic query sets from real SEO topics, multi-run testing across major AI platforms to reduce noise, citation/source analysis, and what that implies for classic SEO vs PR/outreach plays.
Discovery surfaces (when relevant): Discover/News patterns, publishing cadence, topic fit, and what a discover-friendly plan would look like.

Findings are translated into an audit output that teams can execute:

a scorecard of the current state (what’s healthy, what’s broken, what’s missing)
a prioritized action plan tied to business impact and implementation difficulty
copy-paste ready specs where possible (internal linking maps, faceting rules, content mapping/briefs, change lists)
clear ownership: what needs dev, what marketing/content can ship, what we can support

Roles & responsibilities

Granular

We request access to relevant sources (GSC, analytics, crawl/server signals, SEO tools as needed).
We perform the full analysis across site, market, competitors, and selected discovery surfaces.
We deliver documentation with clear priorities, exact recommendations, and implementation-ready materials.
We run a walkthrough so your team understands what to do first and why.

Client

You provide access and basic business context (offer, margins/priorities, markets, constraints, internal resourcing).
You confirm what’s feasible to implement and in what timeframe.
You execute changes internally or with our support.

Our SEO Playbook

Migration & Redesign Support

Pre-migration audits, redirect mapping, developer-ready specs, URL architecture planning, and post-launch monitoring. We’ve supported migrations across large e-commerce platforms, ensuring organic equity carries over and preventing avoidable damage.

Technical SEO & Crawl Health

Crawlability, indexability, rendering, canonical logic, parameter handling, internal linking architecture, and site speed, diagnosed where they actually limit performance. We’ve cut deadweight page ratios by 96% for clients through targeted technical cleanup. When GSC alone isn’t enough, we use log file analysis and crawl simulations. Output: developer-ready specs, prioritized fix lists, and validation checks.

E-commerce Category & Faceting Growth

We’ve designed and built faceted navigation systems that programmatically generate thousands of SEO-ready subcategory pages from attribute-category combinations, solving index bloat, cannibalization, and product discoverability in one architecture. When product attribute data doesn’t exist in the ERP, we use AI-powered extraction pipelines to create it at scale.

Competitor & SERP Intelligence

Automated SERP analysis that evaluates your positioning against competitors for each prioritized category, identifying which domains dominate, what content patterns the top pages share, and where your specific visibility gaps are. For brands where direct ranking isn’t viable, we map the SERP landscape at the topic cluster level to guide PR placement strategy.

AI Visibility & Discovery Surfaces

We track brand presence across major AI answer engines, monitoring mentions, citation frequency, and which domains are most cited within AI-generated responses. This data directly informs outreach prioritization: we target publishers that AI systems most frequently reference, compounding value across both traditional and AI-driven search.

Search Demand Forecasting & Seasonal Planning

We build predictive demand engines backed by persistent data warehouses. By combining years of historical GSC data with Google Trends and clickstream signals, we forecast when search interest for each category will peak and tell the SEO team exactly when to start optimizing, weeks before demand arrives, not after.

Content Strategy & Briefs

Content planned around real demand signals, competitor gaps, and conversion potential, not editorial calendars for the sake of publishing. We build structured briefs with target queries, intent framing, internal linking targets, and content format guidance. We’ve turned dormant blogs into 12K+ monthly visitor channels and built content architecture for categories that didn’t exist yet.

AI-Powered Product Attribution

For catalogs where clean attribute data is missing, we built an AI-driven extraction system that processes tens of thousands of unstructured product listings, cross-referencing official documentation and established retailer catalogs to generate clean, import-ready attribute data. Agentic validation layers catch hallucinations and misclassifications before anything touches the backend.

Authority & Brand Signals

Outreach and PR support, local SEO, review strategy, and credibility levers that influence organic selection, deployed as targeted moves tied to demand. We evaluate each placement not just for backlink value but for secondary benefits: organic mentions, YouTube coverage, and citations in AI environments.

10.

SEO Measurement & Controlling Dashboards

We build bespoke controlling systems that track performance at the product, category, and keyword level, surfacing opportunities and flagging issues the moment they arise. Visibility tracking segmented by brand vs non-brand, page type, category, and intent. Seasonality detection, anomaly monitoring, and decision-ready views that support daily checks, weekly prioritisation, and leadership reporting.

Frequently asked questions

To understand the service even better.

Why bring you in if we already have an agency or in-house team?

We add senior judgment, a clear roadmap, and tighter measurement. Think of us as the partner who asks hard questions, spots blind spots, and helps your team make better calls, without replacing them.

Will my current SEO provider or team be replaced?

No. That’s not the goal. We work with them and make them better. If you want us to run the organic program directly, that’s our Growth service.

What’s the difference between Growth, Data Controlling, and Audit?

Growth is ongoing: we run or lead your organic program week by week. Data Controlling gives you a measurement layer that makes SEO observable and decision-ready. Audit is a one-time deep diagnosis with a prioritized action plan. They can work together or independently.

Do you guarantee rankings?

No. Anyone who does is either lying or gaming short-term tactics. We focus on building sustainable organic systems that improve visibility, qualified traffic, and revenue contribution and measure honestly.

How quickly will we see results?

It depends on the starting point. Quick wins from technical fixes or crawl improvements can show within weeks. Structural growth (category expansion, content, authority) compounds over 3 to 6 months. We set realistic expectations upfront.

Will I spend less and get the same results?

Sometimes. We cut waste when we find it and recommend more investment where the marginal return is there. The aim is better outcomes, not just lower costs. Also, our technical expertise allows us to develop scripts or complete agentic workflows that reduce resources drastically.

Can you act as an external SEO manager or coordinator?

Yes. We can coordinate agencies, guide the in-house team, and keep everyone aligned. That’s how most Growth engagements work in practice.

What do you need from us?

Business context (what you sell, margins, priorities, constraints), access to GSC, analytics, and your CMS or dev team. We handle the SEO work; you steer with your knowledge of the business.

Can you help with a site migration?

Yes. Migration support is a core workstream. We provide redirect mapping, developer-ready specs, URL architecture guidance, and post-launch monitoring.

Do you work with e-commerce only?

No. We work with e-commerce, marketplaces, SaaS, B2B, and service businesses. The approach adapts to your model.

How do you handle AI and ChatGPT-style search?

We baseline your visibility across AI-driven surfaces, track it over time, and integrate findings into the organic roadmap. It’s not a separate service, it’s part of how we think about search today.

Who owns the data and deliverables?

You do. We work in your accounts, document everything, and keep reporting open.

What if we disagree on an approach?

We’ll state our view with data, test it on a small scale, and decide by evidence.

How can we know if we are a fit?

You will judge us by looking at the results, but results are ultimately the end product of execution. If you can give us access, context, and the freedom to work with your team, we’re a good fit.

Do you offer education?

We do, but it depends on what you need. Feel free to contact us and explain the type of education you would like us to provide.