Bojan Basrak is the SEO team lead and growth consultant at Granular Group. His areas of expertise are holistic SEO strategy, technical SEO, AI SEO and enhancing workflows with agentic AI systems, performance measurement, and dashboard building. With over a decade of experience in both SEO and website analytics, his passion for exploration, strategic thinking, and pragmatic approach are helping our clients grow their organic visibility and navigate the everchanging landscape of search in the AI era. He advises clients of all sizes, from small local startups to the biggest global brands such as Procter & Gamble, GSK/Haleon, Syngenta, and Edwards Lifesciences. Besides operational project work, Bojan is also a dedicated mentor, and occasional speaker, builder and innovator.
