96% Cut in Deadweight Pages Through Targeted Technical SEO

The project started with a comprehensive technical SEO audit that revealed a critical problem: over 44,000 non-indexed URLs were generated by site elements such as filters, checkboxes, and buttons. These URLs were not only unnecessary but also confusing Google’s crawl budget and lowering site efficiency. A large gap between indexed and non-indexed pages was identified, highlighting the urgent need for URL hygiene and crawl optimization.

To address the URL generation issue, we worked closely with the development team to modify the site’s frontend elements. The href attributes on buttons, filters, and checkboxes were cleaned up or removed to prevent the creation of duplicate and dysfunctional URLs. This technical collaboration was essential to stop new unwanted URLs from being created, ensuring lasting improvements.

After the cleanup, we closely monitored the site’s crawl behavior and indexation status using data from Google Search Console. This allowed us to track the steady reduction of non-indexed pages and confirm that Googlebot was prioritizing important pages. Continuous analysis helped identify and address any remaining crawl inefficiencies or indexing issues promptly.

With the crawl budget optimized and URL hygiene established, the site now maintains a cleaner and more efficient structure. Reducing unnecessary URLs improved the balance between indexed and non-indexed pages, ensuring smoother crawl paths and better overall site health. This foundation supports consistent site performance and easier management moving forward.