The most impressive part is how seamlessly Granular aligns with our objectives – every recommendation they make feels like it’s designed specifically for our platform and users.
Client
Edworking
Expertise
Content Marketing
International SEO
E-E-A-T Compliance
Year
2023
Edworking is a unified platform designed for freelancers, project managers, and small businesses looking to streamline communication, project management, and task collaboration. Offering a range of tools—task and file management, real-time chat, and video calls—Edworking aims to replace the need for multiple apps, enabling teams to enhance productivity and focus on essential tasks.
Client words
Granular has been an essential partner in our growth from day one. They have supported us with tech SEO, content strategy, and ad campaigns that consistently help us surpass our traffic records month after month.
When we started, our online presence was minimal, and now we’re seeing steady increases in organic visibility, daily signups, and overall brand awareness. The most impressive part is how seamlessly Granular aligns with our objectives—every recommendation they make feels like it’s designed specifically for our platform and users.
Beyond just setting a strategy, they stay involved and track our progress, proactively refining each campaign to keep us on the right path. This hands-on approach has been vital in driving the kind of growth we never could have reached on our own.
David Cagigas, CTO & Founder
Challenges
Limited Reach
Initially, Edworking’s blog was only available in English, limiting its reach to a global audience.
Language and Cultural Adaptation
Translating content wasn’t enough. We needed to understand cultural nuances and search behavior in each target market.
Algorithmic Challenges
A significant Google core update negatively impacted organic traffic, exposing vulnerabilities in E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) factors.
Solution
Localized Content Strategy
Instead of simply translating articles, we conducted deep keyword research tailored to each target language, ensuring that the content matched local search intent and resonated with regional audiences.
E-E-A-T Optimization
To respond to Google’s emphasis on E-E-A-T, we implemented:
Table of Contents: Enhanced user navigation and improved on-page SEO.
FAQ Sections: Summarized key insights at the end of each article to boost relevance and engagement.
Author Boxes with Social Profiles: Strengthened content credibility and built trust by connecting author bios to verified social media profiles.
Rapid Implementation
Rolled out changes swiftly across all language blogs to recover and then accelerate traffic growth.
Results
- 200% Increase in Organic Growth - Expanded global reach and visibility
- Full Recovery Post-Update Organic traffic fully restored within one month after Google’s core update hit.
- Enhanced Authority Improved E-E-A-T signals contributed to long-term resilience against future algorithm changes.
