Client
Makromikro Group
Expertise
Research
Strategy
Implementation
Operations
Year
2021

Through trial and error, we changed the advertising structure and strategy several times to increase revenue by 600% and conversion rate by 300%.
Challenges
Ensure the success of paid channels that do not rely on the brand in a highly competitive market.
Choose the right channels, allocate the budget for maximum performance and ensure the flexibility of the structure.
Make sure that investing in advertising is profitable and that it is sustainable and scalable in the long run.
Ensure that everything that is done within advertising is set in a clear model and funnel.
Solution
Selection of the RACE model as the basis for setting all activations within it – ensuring that it is robust enough, but also flexible.
Within the structure, select campaigns that are always-on and those that are seasonal to define processes for preparing, running and judging the success of such campaigns.
Gradually add channels and calibrate the budget for each of them continuously, to optimize results.
Development of the process for guiding specialists on the account, including implementing project management and performance monitoring tools as well as providing education and guidance.
Change the foundations of the structure, targeting and creativity in case of unsatisfactory results until the whole process was fully optimized.
Continuous planning and budgeting of non-always-on campaigns.
Results
- 178% Increase in e-commerce conversion rate on paid channels (Y-O-Y)
- 497% Increase in number of Transactions on paid channels (Y-O-Y)
- 756% Increase in revenue on paid channels (Y-O-Y)
- 82% Increase in users through paid channels (Y-O-Y)