Marijan Palić

2 posts published

Marijan Palić is a MarTech and Analytics Expert specializing in advanced data ecosystems and marketing automation. His areas of expertise focus on sophisticated Google Analytics 4 implementations, server-side tracking, Cookie consent V2 and end-to-end platform integrations. As a certified HubSpot specialist, Marijan excels at bridging the gap between CRM systems, automation, and tech SEO, ensuring absolute data accuracy and streamlined workflows for high-growth businesses.
With a focus on solving complex technical challenges, he helps clients navigate the intricacies of eCommerce, SaaS, and Lead Generation. His portfolio includes collaborations with leading regional players across the gambling, health, and beauty industries, as well as some of the most prominent webshop platforms. Beyond his strategic and operational work, Marijan is a dedicated mentor to the next generation of specialists and a proactive builder of independent projects.

Posts by Marijan Palić

The identity gap: Why your custom meta events are failing the algorithm

The blind spot of the high-value event Most management teams focus on the volume of conversions, but the real power lies in the quality of the match. When a user makes their first deposit, Meta attempts to link that action to a specific profile in its database. This is the Event Match Quality (EMQ) score. […]

April 14, 2026

How we bypassed the developer queue to fix broken GA4 tracking for a betting giant

You submit a ticket. The engineering team is swamped patching critical bugs, and marketing data is inevitably pushed to the bottom of their priority list. This exact scenario happened recently with one of our biggest clients, a major sports betting and casino operator in the Balkans. A massive platform update completely broke their custom GA4 […]

April 13, 2026