Klimatizacija.hr is a major local air conditioning wholesaler and is an official distributor of brands like Mitsubishi, Fujitsu, Hyundai, Trotec, Toshiba, etc. In late 2016. they started adopting digital communication channels with a goal of getting more digital reach and acquiring more users on their website.
2018 - Present
- Lack of technical polish regarding website information structure
- Low level of understanding of how users are interacting with various digital touchpoints
- Unstructured digital marketing activities
- Inability to convert visitors into leads and customers
- Slow adoption of digital technologies and communication channels
- We provided full guidance and assistance for a new website with a robust information structure covering a full business ecosystem
- Full content strategy and a collaboration with content production to develop a content framework with a clear emphasis on consistency of information architecture across various user intent categories
- Setting up an analytical ecosystem with fully optimized technical requirements for data collection and analytical surroundings
- Acquisition strategies that cover main digital channels with an optimization process based on data-driven insights
- Team development that consists of different partnering companies, freelances, and an internal digital team capable of tackling multiple tasks within the digital environment
- 318% Increase in users (Y-O-Y)
- 512% Increase in organic users (Y-O-Y)
- 356% Increase in macro conversions (Y-O-Y)
- Vision An unified vision of the project's purpose, where everyone was on board.