Klimatizacija.hr is a major local air conditioning wholesaler and is an official distributor of brands like Mitsubishi, Fujitsu, Hyundai, Trotec, Toshiba, etc. In late 2016. they started adopting digital communication channels with a goal of getting more digital reach and acquiring more users on their website.
2018 - ongoing
- Technically inefficient web information system
- Lack of understanding of their user’s digital behavior
- Digital marketing activities lacking structure
- Inability to convert users into leads and customers
- Lack of specific knowledge on how to compete in the digital world
- We provided full guidance to building a new website with a robust information structure,covering a full business ecosystem.
- Full content strategy and a collaboration with content production to develop a content framework, providing a clear emphasis on consistency of information architecture across various user intent categories.
- Setting up an analytical ecosystem with fully optimized technical requirements for data collection and analytical surroundings.
- Acquisition strategies that cover main digital channels with an optimization process based on data-driven insights.
- Team development that consists of different partnering companies, freelancers, and an internal digital team capable of tackling multiple tasks within the digital environment.
- 318% Increase in users (Y-O-Y)
- 512% Increase in organic users (Y-O-Y)
- 356% Increase in macro conversions (Y-O-Y)
- Vision An unified vision of the project's purpose, where everyone was on board.